Naqaa Social Entrepreneurship 101- KAUST 2015

Co-founders of Naqaa, Dr. Sarah Ghaleb and Mouna Eusman, were invited to take part in the Winter Enrichment Program ( WEP) promoted by the KAUST Entrepreneurship Center to deliver training sessions on social entrepreneurship. This goal of this new program is to offer participants a range of modules led by national and international practitioners to teaching the broad aspects of innovation, creativity and entrepreneurship through workshops, skill training, and events that are supplemental to the academic program.  It is also designed to cover not just ‘entrepreneurship’ as a startup idea, but ‘entrepreneurship as a mindset’ by including elements of linked subjects such like the social entrepreneurship concept and design thinking. 2015-01-14_1421237284

Naqaa co-founders delivered  two days of workshops geared towards potential social entrepreneurs in the perspective of a successful social enterprise in the Kingdom of Saudi Arabia.

WEP participants in the social entrepreneurship sessions were able to find different ways of problem solving and designing a sustainable and profitable social business model. These subjects are vital for the modern graduate, especially as many are engineers with products/inventions ready to market, as the commercial world is seeking workers who can think beyond their disciplinary area; those who understand innovation models.

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Naqaa Sustainability Solutions the National ENERGY GLOBE Award 2014


The Energy Globe is today’s most important environmental prize with 165 participating countries and annually more than 1000 project entries. It is given in recognition of outstanding performance in terms of energy efficiency, renewable energy and resource conservation worldwide. Being presented this award is a very high recognition, for ENERGY GLOBE is an internationally recognized trade mark for sustainability.

The national Energy Globe Award Saudi Arabia 2014 was awarded to the project “Raising Environmental Awareness and Implementing Eco-friendly Practices” of Naqaa sustainability solutions. Shortly  summarized the project focuses on:  This project supports democratic values and active participation in social and political life through raising environmental awareness and implementing eco-friendly practices.

As part of this year’s World Environment Day the project was also presented by Energy Globe as part of a global online campaign to a wide audience. The campaign ran under the patronage of UNESCO and in cooperation with UNEP and received great recognition and a large echo.

„To be honored with this award is a great recognition of our work for a better environment and motivates us to continue our endeavors in the future” Mona A Othman, National Energy Globe Winner Saudi Arabia

From now on projects can be again submitted for the Energy Globe Award 2015.
Deadline for project entries: 22nd September 2014. All details on

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هل أنت رائد أعمال اجتماعي؟

القافلة مجلة ثقافية متنوعة تصدر كل شهرين من أرامكو السعودية. وفي عدد مارس/أبريل 2014 تناولت المجلة أحداث ورشة عمل “معمل الأفكار في الريادة الاجتماعية” والذي نظمته مؤسسة نقاء للحلول المستدامة بالتعاون مع معهد واشنطن للتقدم

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Naqaa Sustainability Solutions Purifying the environment one company at a time

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Naqaa has been featured in the April issue of Destination Jeddah/Riyadh Magazine, 2014. Special Features Section. To read the interview click here

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Naqaa Social Entrepreneurship Idea Lab

Naqaa Sustainability Solutions Launches

Social Entrepreneurship Idea Lab in Jeddah, KSA

Young Saudi Men and Women Receive Inspiration and Support to Develop Business Concepts that Make Money and Meaning for Themselves and their Communities

Jeddah, KSA – On Sunday, 16 March 2014, Naqaa Sustainability Solutions inaugurated the Naqaa Social Entrepreneurship Idea Lab with the start of a 3-Day workshop at the Nesma Training Center in Jeddah. The first-of-its-kind initiative in Saudi Arabia aims to inspire and support young men and women in Saudi Arabia to develop business concepts that make money and meaning for themselves and their communities. With support from the Saudi-American Educational and Cultural Initiative, Naqaa’s corporate partners from the Washington Institute for Advancement (WIA) – a public affairs advisory group and social enterprise in Washington, DC – served as Master Trainers and provided leadership development support for the workshop. WIA will continue to support the development and implementation of future Naqaa Social Entrepreneurship Idea Lab activities in the coming year.

“The launch of the Naqaa Social Entrepreneurship Idea Lab represents the next phase in Naqaa’s corporate development as a social enterprise,” said Mouna Eusman, Managing Partner of Naqaa. “Our objective is to inspire, support and empower the next generation of Saudi social entrepreneurs by serving as mentors to enable them to turn their passions into profit, as we have done with Naqaa. The workshop at Nesma Training Center is the first in a series of activities that Naqaa will undertake as part of this exciting new initiative.”

Naqaa recognizes that many young men and women in Saudi Arabia have wonderful ideas for how to address needs in their communities. They just need a little support to build the business skills necessary to structure their ideas into plans with results. Through the Naqaa Social Entrepreneurship Idea Lab, aspiring social entrepreneurs will gain access to information and networks of people who understand what it’s like to launch a new initiative and want to help others to succeed. They will also be equipped with the knowledge and skills to start their own social ventures in the Kingdom.

The target audience for Naqaa Social Entrepreneurship Idea Lab is young men and women in Saudi Arabia who are passionate for a social cause; see a need in their community that they have a solution for; want to develop their leadership and business skills to help make their solution happen; and want to become social entrepreneurs. Examples of successful local social enterprise models were highlighted throughout the first workshop at Nesma Training Center and several networking opportunities were facilitated.

The 3-Day workshop at Nesma Training Center (NTC) that served as the launch of the Naqaa Social Entrepreneurship Idea Lab also inaugurated a new agreement between Naqaa and NTC through which Naqaa will serve as a “Community Shaper,” helping NTC achieve its vision of “a community of inspired, empowered people and organizations.” Naqaa is honored to help support NTC in achieving its vision.

Additional events and activities to be announced in the coming year.

Connect with Naqaa Sustainability Solutions on Facebook | Twitter | Instagram for all the latest news, updates, photos and more. Join the conversation by mentioning @NaqaaSustain and using the #NaqaaSocEntIdeaLab hashtag.


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Triple Bottom Line Analysis

Nowadays, we hear that sustainability is the goal of all businesses; nonprofit companies and governments. Sustainability is a term that combines environmental, economical and social impacts. Though sustainability is a goal, it is difficult to find a unified and global measure for it [1].

One framework in which an organization or company may measure sustainability is through the Triple Bottom Line analysis (TBL).  This framework incorporates three performance dimensions: social, environmental and financial. This framework differs from the traditional accounting framework by taking into account environmental and social measures. The dimensions of TBL are also referred to as the 3Ps: people, planet and profits. Defining the TBL is easy but measuring the impacts of these different dimensions is the tricky part [1].

This framework was first explained in 1997 in a book by John Elkington “Cannibals with Forks: The Triple Bottom Line of 21st Century Business”. The idea behind this framework is that companies, organizations and governments hold a responsibility towards their stakeholders, their associates and any individual associated directly or indirectly with the respective firm. This leads to the conclusion that the firm’s decisions also has an impact on the environment through their projects and/or activities therefore the environment should also be considered as one of the stakeholders [2].

TBL is also a method that can be used to measure Corporate Social Responsibility (CSR). CSR is a management concept in which companies incorporate both social and environmental concerns within their business operations and stakeholders [3].

Currently, there isn’t a universal method for calculating the TBL nor is there a measurement that comprises all three dimensions. This allows the firm to adapts the framework on the different projects or policies the firm is focusing on. The type of project or policy would drive the decisions about what the measures may include.  The stakeholders and the ability to collect the necessary data will determine the set of measures.  The following are some of the questions or factors that can be included in the different dimensions [1].

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Economic Measures [1]:

The units used to measure the economic dimension should deal with the flow of money within the firm. The areas that could be looked at are the income, taxes, business climatic factors, and employment and business diversity factors. Examples include: personal income, job growth, establishment sizes, employment distribution by sector, and revenue by sector.

Environmental Measures [1]:

The units used to measure the environmental dimension should represent measurements of natural resources. The units could include energy consumption, natural resources, solid and toxic waste, land use, air and water quality.  Long-range trends for each environmental dimension would help firms identify the impacts their projects or policies would have within an area. The following are some of the examples that could be used to measure the environmental dimension:  sulfur dioxide concentrations, carbon dioxide concentrations, nitrogen oxides concentrations, concentrations of priority pollutants, electricity consumption, fossil fuel consumption, solid waste management, hazardous waste management, excessive nutrients and change in land use.

Social Measures [1]:

The measures used for social dimensions of a community or region could include measurements of education, equity, access to social resources, health and well-being, quality of life and social capital. The following examples could be used to measure the social dimension: unemployment rate, percentage of female labor force, median household income, relative poverty, the percentage of a population with a certificate or a post-secondary degree, violent crimes per capita and health adjusted life expectancy.

There are many ways in order to involve the participation and input of the stakeholders when designing the TBL framework. A decision matrix to incorporate public preferences into project planning and decision making maybe developed and having the stakeholders rank and weigh the components of the framework according to the priorities of the community [1].

The Triple Bottom Line analysis has provided firms whether governmental, nonprofit organizations or businesses a framework in order to measure how sustainable their projects or policies are.  The flexibility of not having a unified or common measurement for all three dimensions allows these firms to apply this framework in a way that is suitable for their needs.

By: Mehad Habbab 





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Environmental Sustainability in Saudi Arabia

Naqaa produced 7 minutes video about environmental sustainability in Saudi Arabia, in which highlighting the important role that each sector plays including private, public, academic and NGOs to achieve sustainability.




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